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Introduction

3D rendering is the 3D computer graphics process of converting 3D models into 2D images on a computer. 3D renders may include photo-realistic effects or non-photorealistic styles. These digitally-created images can often outshine professional photography when it comes to the level of details, quality and affordability. They can also be used to generate walk-through, either cinematic or interactive.

Whether you are an architect, developer, real-estate agent, or a landlord, 3D renderings can take your real estate marketing to a whole new level.

1. 3D Rendering Makes it Real

Not so long ago, interior designers and architects had to showcase their concepts to clients with pencil colored flat drawings.

The advance of technology allows us today to create photo realistic 3D digital renderings representing a life-like version of what your property project could be once fully built or renovated.

3D renders brings your ideas to life using its exact dimensions, proportions, environment, exposition and textures of the project, giving an immersive experience when looking at it in every possible angle.

You can use it to fine tune your concept by trying different interior styles, see how the light will flow into your living room at different times of the day, or where to plant a few trees to get more privacy.

3D models can be so realistic that it gets hard to tell the difference between them and professionally shot photographs. Have a look at the below picture and try to tell if it is real or just computer generated.

3D render or photography?

Another benefit of using 3D in your property project is that you certainly will impress your clients with a breathtaking visualization of the end product before the works have even started. Who doesn’t like to see what they will get when it comes to real estate?

2. A Versatile Weapon of Mass Construction

Once the initial 3D model has been rendered, you are then able to use it in a wide range of marketing materials, both online and offline.

Current and prospective home owners are thrilled to virtually walk through their estates through online virtual tours, but the span of possibilities offered by 3D imagery is much wider. There is literally no limit as to which media you can use your renders, and they are great for creative novel approaches to immersive marketing.

You can seriously boost your reach by utilizing 3D images and videos in your marketing, be it on presentations, interactive videos, virtual tours, Facebook or Google ads. And because there are still a minority of professional systematically using this technology, you can be sure that your creations will really stand out and attract the spotlights.

Are you going with the cutting edge whiteboard presentation to show texture, shape and volume of the product? Do you want to give a product seasonal makeover? Or maybe you plan to create a 3D animation web commercial? 3D Rendering can handle it all! Unlike photography or paper drawings, three-dimensional pictures have almost no artistic constraints.

Besides, using 3d renders in your promo materials also means that you can show even the most basic run-of-the-mill product in a very visually appealing way.

3. 3D Rendering is Cost Effective

Classic photography has its own benefits, and is indeed relevant in some instances. But it also comes with its set of constraints, such as the time and space constraints, the lighting, the travel involved, the equipment to carry. And it does have s significant price tag because of this.

Plus you can only photograph what is currently existing.

When it comes to launching a new airport lounge, refurbishing a tired apartment, or adding a wing to your mansion, who you’re gonna call? A photographer won’t be of much use, and an artist can deliver a nice sketch, or rather a series of sketches, and from there the cost of just trying to envision the end result can easily skyrocket.

With 3D renders, not only you invest for a very reasonable price in a 3D model of your estate – which can be reused time and time again for different purposes – but you can also apply changes with marginal costs.

Besides, with 3D images, you will know exactly what to expect; too many homeowners realized AFTER their project was completed that it didn’t really match with their expectations. It is much lighter on your budget to make changes on a 3D model than in real life brick and mortar construction.

So whether you are a realty professional looking at improving your clients satisfaction by giving them a WOW factor and a tool that is proven to drastically control construction budgets, or a home owner wanting to build or renovate, think 3D rendering!